Make it actionable
Data is useful when you can do something with it.1
Create benchmarks
Use the numbers from this dataset as a starting point for your own. AI readership at 35%, one-and-done chat sessions at 55%, agentic PR merge rate at 55%+. Your numbers might be different depending on your goals. These are starting points.
2
Set goals
Pick one metric from each layer and set a direction. For discovering: do you have
llms.txt? For reading: what’s your one-and-done conversation rate, and what would better look like? For writing: if you’re using AI writing tools, what’s your PR merge rate?3
Don't forget the qualitative data
The numbers show you what happened. They don’t show you why. User interviews, session replays, and support tickets fill in what the data can’t. Especially for the reading layer — the frustration rate tells you something’s wrong; qualitative data tells you what.